Turn a trusted face into signups.
Trust is the whole game in fintech. We match you with a celebrity or creator your users already believe — and run the campaign end to end.
~48 hours to a matched shortlist · no obligation
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Trust, instantly
Borrow the credibility of a face your audience already trusts.
Up to 2.5x ROI
The right face paired with the right media — measured against your goal.
Transparent & legal
Clear pricing, full contracts and usage rights handled for you.
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Why a new fintech buys a face before it buys reach
Launching a financial product means asking strangers to trust you with money before you have any record of having handled it well. Most of the launch budget goes on being seen. The harder problem is being believed, and that is the specific thing a familiar face is good at.
The gap between an install and a completed KYC
Most fintech launches do not fail at the download. They fail in the minutes afterwards, when someone is asked to hand over a PAN, an Aadhaar or a bank login to a brand they first heard of that morning. Paid media can buy the install. What closes the gap is a sense that the company on the other side is real, established, and not going to disappear — which is the job a recognisable face does in the seconds before someone decides to continue or close the app.
Casting for a launch is not casting for a brand
An ambassador deal is built for recall over years. A launch needs recognition in weeks, which changes the shortlist. Reach matters less than how quickly an audience places the face and how safe it feels; a mid-tier name with a clean, long public record routinely outperforms a bigger one with a noisier one. In financial services the screen on reputation is stricter than in any other category, because the product is trust and the endorsement is the claim.
Sport carries an unfair advantage here
A cricketer with fifteen visible years of turning up and performing is the closest thing to a public record of reliability. That is the exact quality a new financial brand is trying to borrow, which is why the category casts from sport far more often than its share of Indian celebrity would suggest.
The regulator's shadow reaches the celebrity
India makes endorsers answerable for misleading claims, so a celebrity's team will read the script as carefully as your compliance team does, and will ask what substantiates each line. Expect financial disclosures in the creative, disclosure labels on anything paid and posted by a creator, and an approval cycle longer than an unregulated category. Building that into the timeline is the difference between launching on the date you planned and launching three weeks later.
What the timeline actually looks like
A matched shortlist with indicative pricing comes back in about 48 hours. Contracting — fee, usage, territory, duration, exclusivity — is usually two to three weeks, and longer where compliance review is involved. Shoot and post add another three to four. A fintech that wants a face live at launch should start roughly eight weeks out, not three.
Questions we get asked
Does a celebrity actually move fintech installs, or just awareness?
Both, but the useful effect is further down. A face rarely changes whether someone taps an ad; it changes whether they finish onboarding once they are inside, because the brand no longer feels unknown at the moment they are asked for their details.
Should a pre-revenue fintech spend on a celebrity at all?
Sometimes, and rarely on the biggest name available. If the product is live and the drop-off is at trust rather than at acquisition, a mid-tier face is often the cheapest fix. If the product is not ready, a celebrity accelerates the wrong thing.
How much does a celebrity cost for a fintech launch?
It is set by the face and the usage far more than by the category — a regional name for a single campaign and a national one on a year-long deal are different orders of magnitude. We come back with indicative pricing against your actual brief rather than a rate card.
Who is liable if a claim in the ad is wrong?
In India the endorser can be held answerable alongside the brand. That is why celebrity teams in this category read scripts closely, and why every claim needs substantiation before the shoot rather than after.
Cricketer, actor or finance creator?
Cricketers for trust at scale, actors for reach and warmth, finance creators for explaining a product to people already researching one. A launch often uses a celebrity for legitimacy and creators to do the explaining, because those are genuinely different jobs.
How long from brief to live?
About eight weeks for a launch that needs a shoot: 48 hours to a shortlist, two to three weeks contracting, three to four weeks shoot and post. Compliance review in financial services tends to add to the middle of that, not the end.